Marketing and Technical Copy
During my four years as a salaried copywriter in Atlanta, I sought to bring depth and understanding to every project.
Whether the task is a complex informational piece or a brief social post, I believe good writing requires a clear idea — because ultimately communication is a process of discovery.
Client
Equifax
background
The data, analytics and technology giant faced a significant problem: explaining to prospects how its innovative and highly technical product lines can help. Two assignments focused on Employment Tax Solutions and a proprietary support system called Data Fabric.
solution
After consulting with Equifax’s sales teams and subject matter experts, my design partner and I created streamlined “leave behind” graphics to visually anchor key messaging. Organizing and clarifying the sometimes dizzying web of terminology meant that I first had to reach a considerable grasp of the material. I’m particularly proud of the intuitive structure of information which helps to keep both pieces digestible.
See the Data Fabric infographic
Clients
Omatic Software
Delta Community Credit Union
SmartFi
background
Establishing and referencing a clear brand identity can be vital for a company to make consistent decisions and maintain a positive growth trajectory. Who are we? What do we do? How do we communicate? Three of our clients came to us for help on refining their answers to these questions.
solution
Our team first took the time to learn everything we could about the client. We interviewed employees and customers. Brand standards guides are technical documents, so we needed specific as well as aspirational language. I’m proud of the results — especially of the taglines I created for Omatic and SmartFi.
See the Omatic company description and tagline
See the Delta Community brand guidelines
See the SmartFi brand identity deck
Client
Atlantic Capital Bank (now part of SouthState)
background
Before merging with SouthState, Atlantic Capital was a community-focused business bank that brought to its clients a unique blend of high-powered lending capabilities and outside-the-box creativity. The bank’s executive leadership was looking to highlight its work with small- and medium-sized businesses through a series of client stories.
solution
What started as two or three articles quickly became an extended monthly series which lasted for the duration of my employment at the agency. I drafted questions, conducted interviews and wrote the 750-1000 word pieces, all while managing input from various stakeholders. I was able to build a direct relationship with the bank’s Corporate and Community Affairs Executive, tailoring each article to fit different business lines and messaging priorities.
See the Atlanta Beltline article
See the story of Atlantic Capital
